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Direct mail marketing may seem like a simple way to advertise your goods or services. Or that is just what most people think. Without careful and proper planning, you can’t expect your direct mailing campaign to be a complete success and bring you an impressive response rate. You don’t need to be a rocket scientist to know that your direct mailing campaign will eventually fail if you don’t plan your every step.
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Inaccurate mailing list.
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Poor or crammed layout.
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Boring copy.
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